Aaron Pollock Design approached Steven Noble to create a series of illustrations very unique and original to the Left Field Wines branding that evoke the unexpected, the weird and wonderful, through moments of quirky humour and unexpected surprises. Left Field is an existing brand, a part of the Te Awa Collection, that didn’t have a clear voice or any defining personality to stand out in the market. It was time for a brand refresh and Steven Noble was up to the task.

The objective was to create a set of illustrations that doesn’t take itself too seriously. A brand that celebrates New Zealand’s freestyle approach to exploration, creativity and imagination inherent in the winemakers ethos.

The artwork was hand-carved on scratchboard using X-Acto knifes to scrape off the clayboard.

Left Field Wines also animated Steven Noble’s collection of illustrations in an amazing video that embodies the art of story telling. This whimsical approach to exploration, creativity and imagination is embodied in Left Field wines which is the birthplace of the unexpected, the weird and the wonderful. The illustrations include the Flamingo Urchin, Flying Fish Squid, Crab Squid, and the Hatching Deer. The illustrations were integrated into the beautiful landscape vineyards of Left Fields winery located in New Zealand.
The launch of these new label illustrations has successfully expanded their wines to a global level and proven to be the wining combination for the their branding as they continue to extend their line into the future.