“The inception of the product’s name traces back to its profound origins, rooted in the rich tapestry of linguistic heritage as the inaugural translated text into Armenian, serving not merely as a label but as a poignant emblem of cultural preservation and enlightenment. Embodied within its etymology lies the noble mission of the product—to transcend language barriers and illuminate minds with the beacon of understanding, thereby fostering connection and unity among diverse audiences. This profound concept, steeped in centuries of tradition and wisdom, serves as the guiding principle that permeates every facet of the product’s existence.
In crafting the packaging design, meticulous attention is paid to every detail, with Armenian calligraphy and intricate patterns adorning its surface. Each stroke of the pen and every curve of the design is imbued with intention, serving as more than mere embellishments but as visual metaphors that resonate deeply with the product’s essence. The intertwining of language and artistry creates a symphony of visual storytelling, inviting consumers on a journey of discovery and appreciation for the cultural heritage encapsulated within.
Furthermore, the packaging design serves as a testament to the product’s inherent value, transcending mere functionality to become a work of art in its own right. The seamless integration of nomenclature and aesthetics reflects a commitment to excellence, where every element is thoughtfully curated to evoke a sense of wonder and admiration. Through this harmonious fusion of form and function, the name and design of the product converge to craft a narrative that is not only compelling but transformative, leaving an indelible impression on all who encounter it.
CREDIT
- Agency/Creative: Wedo Creative
- Article Title: Zimastutyun & Zkhrat – Exploring Linguistic Legacy Through Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Yerevan
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Graphic design,Packaging,
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Credits:
Art Director: Sona
Creative Director: Davit
3D Illustrator: Avetik
Graphic Designer: Davit