Molodo is a prominent Ukrainian brand renowned for its diverse array of organic silk products, ranging from luxurious pillowcases and sleep masks to trendy scrunchies, hair accessories, anti-aging pillows, silk protection masks, towels, and turbans. The brand’s commitment lies in preserving and imparting the tradition of natural self-care to future generations. This dedication is evident in Molodo’s production of premium silk and non-harmful accessories, embodying responsible consumption practices that prioritize both skin health and environmental sustainability.
At the core of Molodo’s philosophy is the aspiration to remain eternally youthful, a sentiment reflected in its very name, derived from the Ukrainian word for “youth.” This essence is symbolically represented by the young moon, which serves as the brand’s primary emblem. Rooted in nature, Molodo underscores an exceptional approach to the concept of healthy skin, emphasizing a holistic and nurturing perspective.
The brand’s design ethos is characterized by the use of natural and pastel color palettes, sophisticated book typography, and captivating landscape imagery adorning stickers and packaging. These elements seamlessly integrate to encapsulate the essence of youthfulness across the entire design system, evoking a sense of freshness and rejuvenation that embodies the Molodo brand identity.
With meticulous attention to detail, Molodo’s design aesthetic exudes a distinctively fresh and vibrant allure, successfully capturing the essence of its youthful philosophy. Through thoughtful craftsmanship and a deep-rooted commitment to natural self-care principles, Molodo continues to resonate with individuals seeking to embrace vitality and well-being in their daily lives.
CREDIT
- Agency/Creative: directa.bureau
- Article Title: Branding for Molodo’s Organic Silk Collection
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Ukraine
- Agency/Creative City: directa.bureau/Lviv
- Market Region: Europe
- Project Deliverables: Advertising Photography, Brand Guidelines, Brand Identity, Logo Design, Packaging Design
- Format: Box, Sleeve
- Industry: Beauty/Cosmetics
- Keywords: silk, pilowcase, beaty, skin, packaging
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Credits:
Art director: Adrian Fisher
Designer: Solya Marchak
Photographer: Olena Livshuk
Creative Director: Serge Fedynyak