The embodiment of saffron as a character is a representation of its regality and tradition, reflecting the rich history and cultural significance of this prized spice. Our vision of Persian Signature saffron materializes as a distinguished Iranian lady draped in elegant Qajar-era attire, adorned with saffron-colored lily flower petal fabric. This portrayal captures the essence of saffron as a symbol of regality and elegance, paying homage to its origins in Iran and the deep-rooted tradition and heritage associated with saffron cultivation in the region.
The choice of traditional Qajar-era attire and saffron-colored fabric not only adds to the regal and elegant aesthetic but also serves as a reminder of the cultural significance and historical roots of saffron. The integration of these elements aims to convey the beauty and sophistication of saffron, elevating it to a level befitting its status as a prized spice with a rich cultural heritage.
The portrayal of the Iranian lady, adorned with a tiara and delicate saffron stigma-like hair, further emphasizes the precious and esteemed nature of saffron. This representation captures the essence of saffron as a symbol of luxury and exclusivity, reflecting its esteemed status as a highly sought-after ingredient.
In addition to the visual representation, the inclusion of a Persian poem around the portrait adds a layer of authenticity and cultural significance to the packaging. The poem serves as a reminder of the rich literary and artistic heritage of Iran, further emphasizing the deep connection between saffron and the country’s cultural identity.
The packaging design and production process have been carefully curated to showcase saffron in a manner that not only highlights its elegance and beauty but also pays tribute to its origins and cultural significance. The result is a packaging that effectively conveys the regal and traditional essence of saffron, making it a fitting representation of this precious spice and its cultural significance.
CREDIT
- Agency/Creative: ZarifGraphic
- Article Title: ZarifGraphic Creates New Packaging Design for Persian Signature Saffron
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Iran
- Agency/Creative City: Mashhad
- Market Region: Global
- Project Deliverables: Advertising Photography, Packaging Design
- Format: Box
- Industry: Food/Beverage
- Keywords: saffron packaging, saffron
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Credits:
photographer: photography department