In the modern world, a person experiences strong emotional and physical overloads. There is a need for additional sources of energy to stay in good shape day after day and be ready to overcome obstacles and achieve your goals. Caffeine, taurine, a group of vitamins and active substances that make up the “Storm” drink, strive to give a boost of energy and increase the overall energy potential to perform the most important tasks.
The graphic elements characterizing the general design concept of “Storm” are designed to convey these advantages to the consumer at the speed of lightning discharge and are united by a common idea of movement and energy of the elements.
Within the framework of the project, the brand identity, the general graphic concept, and the packaging design of the brand’s product line were created.
CREDIT
- Agency/Creative: Cuba Branding
- Article Title: Brand Development and Packaging Design of Energy Drinks “Storm” by Cuba Branding
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Lipetsk
- Market Region: Europe
- Project Deliverables: Brand Design, Identity System, Packaging Design, Visualisation
- Format: Can
- Industry: Food/Beverage
- Keywords: energy, drink, packaging, branding, can, cubabranding, cubadesign
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Credits:
Creative Director: Evgeny Dyakonov
