This year’s Spring Festival is the first time to cooperate with SERENA, a major Taiwanese food manufacturer, to launch a unique gift box. This cooperation focuses on tailor-made new product shapes and flavors, with the goal of visually presenting a grand and pleasing appearance, while exuding a young and lively atmosphere, reinterpreting the traditional brand impression. In terms of packaging design, we cleverly integrated the characteristics of the biscuit cylinder into the Chinese product name and the English text of the background brand, creating an interesting and dynamic visual effect. Paired with orange-gold tones, the overall presentation presents a rich layer of salty and sweet combination, which will definitely satisfy your taste buds at once! Blessings of good fortune combined with delicious food; welcome everyone to Quanlian to experience this double feast!
In the new year, everyone is not only full of good things to eat, but also blessed! In this collaboration, we have customized the new product’s shape and taste, with the goal of making the visual presentation both grand and pleasing, while also exuding a youthful and lively atmosphere. It is simply a fashionable new addition to the traditional brand image. Clothes.
In terms of packaging design, we cleverly integrated the characteristics of the biscuit cylinder into the Chinese product name and the English brand text in the background. Needless to say, the effect is absolutely eye-catching. Moreover, we have also paired it with an orange-gold color tone. The entire packaging has a visual impact without losing the sense of hierarchy. People will feel the perfect harmony of salty and sweet at a glance, which is guaranteed to make your taste buds swoon in one go. Can be satisfied!
Let us welcome a Spring Festival full of luck and delicious blessings! Moreover, I have good news for everyone, this double feast is already waiting for you to experience in Quanlian. So, don’t hesitate, bring your good appetite and experience this special Spring Festival gift box together! Who says you can only eat traditional food during the Spring Festival? With the happy new year, let’s start a new journey of taste buds together, making this Spring Festival not only a reunion, but also a delicious adventure!
CREDIT
- Agency/Creative: onebook design studio
- Article Title: Serena Almond Double Happiness Roll Gift Box
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Taiwan
- Agency/Creative City: Taichung
- Market Region: Asia
- Project Deliverables: Brand Design, Food Photography, Graphic Design
- Format: Box
- Industry: Food/Beverage
- Keywords: Serena Almond Double Happiness Roll Gift Box
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Credits:
designr: fang ren huang