• Project

  • Region

  • Industry

Rebranding of Cheesecake Packages “Confestory”

Rebranding of Cheesecake Packages “Confestory”

Confestory
“Creating unforgettable emotions in the history of each person”
​A confectionery factory. The company is engaged in the production of incredibly delicious cheesecakes. They do not contain GMOs, palm oil, wheat, gluten, soy.

We have rebranded. We updated the logo, developed more than 20 SKUs, rethought the product and filled it bright colors of the packaging!

Task:
To rebrand the company to expand the target audience, increase competitiveness, update the product line and introduce new names.

A couple of years ago, a confectionery factory approached us with the task of developing packaging for a new Brownie product.

Half a year later, after the first sales and positive feedback, the guys decided to order a rebranding of the entire line of cheesecake flavors and logo updates from us. Since then, we have created more than 20 product units that can be found in federal store chains and in grocery delivery services.

We have studied the competitive advantages of the product and packaging, such as bright color, good logo readability and a large food area. We have strengthened all these advantages.
We have drawn up a concept, drawn up a technical task for the shooting, retouched the products, designed, made up the layout and prepared all the files for printing.
Packages were adapted to large and small sizes, in addition to packages, banners, catalogs, flyers were developed.
Cooperation with production has given us experience in conducting large projects.

CREDIT

  • Agency/Creative: N13 design studio
  • Article Title: Rebranding of Cheesecake Packages “Confestory”
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Kazan
  • Market Region: Asia, Europe
  • Project Deliverables: Branding, Rebranding
  • Format: Blister-Pack, Bowl, Case, Tray
  • Industry: Food/Beverage
  • Keywords: Rebranding, Branding, Packaging design, Logo

  • Credits:
    Art Director and Design: Artem Novikov

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
1
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
1
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
1
Bad
Vote
0