Manhattan Coffee Roasters was founded in Rotterdam, The Netherlands by veteran coffee industry professionals and competition champions Ben Morrow and Esther Maasdam. Manhattan Coffee Roasters focuses on unique, high quality coffees with a personal connection to its origin and producers. This simple thought moves them every day to source smarter and roast better. For Manhattan, flavor delivery and provenance are key, ethics and sustainability are a given. To capture this mastery of craft and quality, a bespoke multi-part packaging system was created that focused on modern sophistication with a good dose of the traditions of European coffee roasters past. Product transparency becomes evident through the use of a detailed labeling system. The resulting package feels unique and elaborate, and positions this innovative coffee roaster at the forefront of the next wave of coffee roasting.
CREDIT
- Agency/Creative: Pavement Design, LLC
- Article Title: Pavement Creates Premium Identity and Packaging for Manhattan Coffee Roasters
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Oakland
- Market Region: Asia, Europe, North America, Global
- Project Deliverables: Brand Design, Label Design, Logo Design, Packaging Design, Structural Design
- Format: Pouch
- Industry: Food/Beverage
- Keywords: coffee, packaging, pavement, branding, identity, coffee packaging
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Credits:
Creative Director: Michael Hester
