Ores Aperitif, a bittersweet liqueur, draws inspiration from Athenian bars and Ancient Greece, boasting an original recipe featuring fragrant citrus fruits, strawberry, Greek herbs, bitter roots, and marjoram. This exquisite blend offers a delightful experience at any time of the day.
In Greek mythology, the “Ores” [Ώρες – meaning «Times» in Greek] served as the Sun’s helpers, goddesses overseeing seasons and time, maintaining the natural order and the flow of seasons. They were intricately linked to the cycles of nature and the changing of seasons.
The Aperitif, traditionally enjoyed before a meal to whet the appetite, signifies the transition from daily activities to the dining experience, setting the stage for a culinary journey. It enhances the anticipation of a delightful meal, creating an atmosphere of excitement and anticipation.
Both the Ores and the aperitif share a thematic connection in the idea of transition and the passage of time. The Ores embody the cyclical nature of time in the natural world, mirroring the changing seasons, while an aperitif marks the transition from daily routines to the dining ritual. Both concepts resonate with a sense of rhythm, change, and transition.
On the aperitif label, the Ores are artfully depicted dancing hand in hand around a golden-red circle, symbolizing the sun and encapsulating the cyclical nature of time. This image beautifully captures the essence of change and transition, representing the shift from one moment of the day to the next.
CREDIT
- Agency/Creative: Manos Siganos Design Studio
- Article Title: Ores Aperitif Mythical Blend Inspired by Athenian Bars and Ancient Greek Lore
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Tripoli
- Market Region: Europe
- Project Deliverables: Packaging Design, Product Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Alcohol, Aperitif, Drink, Bottle, Label, Packaging, Athens, Ancient Greece, Ores
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Credits:
Creative Direction: Manos Siganos
Naming & Copywriting: Marck Priftis
Photos: Konstantinos Papadopoulos
Labels Print: Karydis Labels