The London Essence Co. are creators of luxurious mixers and premium adult soft drinks with the purest flavours derived from quality ingredients. They partnered with BrandOpus, a global branding agency, to develop a refreshed brand that will be rolling-out across London Essence throughout the year, starting with a new pack design and a 250ml can format for its range of Crafted Sodas.

The refreshed look and feel aims to integrate The London Essence Co. as a ‘Tastemaker’, capturing the boldness and diversity of the city which bears its name, and recognising the brand’s heritage in supplying essences to luxury fragrance houses.

BrandOpus based the brand narrative of ‘Tastemaker’ around the exquisitly distilled and blended flavours that are present across London Essence’s portfolio of mixers and drinks. ‘Tastemaker’ comes to life in the craft and detail present in every element – from artist commissioned botanical illustrations, to the multiple layers that reflect the depth and complexity experienced in each sip.

The London Essence Co. are ‘Tastemakers’ in another way, setting standards, giving discerning drinkers the confidence to find new ways to elevate their experiences. The new brand indentity delivers this by acting in a way you might expect from a fashion or scent brand.

The classic brandmark is framed in a confidently white square, creating a label that acts as a mark of exquisite taste and authority. At the heart of the redesign, the distinctive square visual is woven with bespoke botanical illustrations around its frame. The design reflects the core of London Essence’s brand, with every drink crafted from delicate layering and artfully blended flavours.

“With this re-brand, we wanted London Essence to act and behave as a Tastemaker would, with more ways to tell its story and drive desire. With the team at London Essence, we’ve relished the challenge of standing-out in the category and appealing to a new generation of discerning drinkers with a more connected, more intentional and confident expression of the brand.” explains Daniel Wegrzyn, Business Director at BrandOpus.

Ounal Bailey, co-founder of The London Essence Co. said: “We’re delighted to reveal this beautiful new design as part of our brand refresh. This celebrates our growth in the UK and globally, and follows the launch of our recent London Distilled campaign. It is important for us to show up as a Tastemaker by integrating the creative, stylish and diverse influences which shape the brand, into the design of our product range, and we are confident that this increases the brand’s impact and awareness with a more connected identity across multiple touchpoints in retail and hospitality.”

The new 250ml format will be the first in the range to feature London Essence’s re-designed monogram, a simplified pattern and mark of quality to feature on every product. The range will be rolled out across major UK retailers from February 2024, followed by a full brand portfolio rollout throughout the year.