Established in 2005, Energyintel has rapidly emerged as a frontrunner in its industry, becoming a leader in renewable energy solutions for both residential and commercial properties, as well as electric mobility. The company has made substantial investments in large photovoltaic and solar thermal parks, alongside a robust commitment to Research and Development. This commitment extends to providing cutting-edge technological advice to clients and innovative patented energy solutions.

With the accelerated growth experienced, came the need to redefine the brand’s identity to better reflect the company’s dynamic and innovative nature. This strategic rebranding initiative by Reef+Co, was driven by the recognition of the importance of projecting a more assertive tone of voice and visual language in line with its innovative ethos. At the heart of this transformation was the introduction of an abstract energy symbol, crafted to embody the company’s values and aspirations. This symbol served as the cornerstone of Energyintel’s visual identity, symbolizing progress, dynamism, and a commitment to sustainability.

In addition to the symbolic representation, the rebranding effort encompassed a comprehensive design of visual elements. The incorporation of red as the signature colour not only evoked energy and vitality but also served as a bold statement of the company’s leadership in the industry. Furthermore, the integration of diagonal graphic elements into the brand’s visual language imparted a sense of movement and momentum, reinforcing Energyintel’s position as a trailblazer in the field of renewable energy.

Project deliverables extended beyond mere visual components, encompassing a holistic approach to brand development. The brand strategy, crafted by Isidoros Kolotas, outlined key objectives and guiding principles. The design of the logo and brand guidelines manual by George Souglides, Popi Pissouriou and Constantinos Stavrou, ensured consistency and coherence across all brand touchpoints. Silvio Augusto Rusmigo’s photography captured the essence of Energyintel’s mission and values, while the design of the website by Webarts provided a seamless digital experience for stakeholders and customers.

Energyintel’s strategic rebranding initiative not only revitalized its visual identity but also reinforced its position as an industry leader in renewable energy solutions. Through a careful blend of symbolism, colour theory, and graphic design, the company successfully communicated its commitment to innovation, sustainability, and progress.