Pendleton Whisky Original was specifically created to celebrate the bold spirit of independence and hard-work ethic of the American cowboy and cowgirl. Whisky is the Official Spirit of the ProRodeo Cowboy Association (PRCA) and the Official Whisky of the Professional Bull Riding (PBR) Velocity Tour. Proximo Spirits commssioned Steven Noble to render these illustrations (detailed versions) for their new brand that includes Pendleton Original Whisky created in a scratchboard etching style.
Pendleton Whisky is an oak barrel-aged whisky distilled in Canada using the finest ingredients. Before bottling, glacier-fed spring water is added from Mt. Hood (Oregon’s highest peak). Pendleton Whisky delivers an uncommonly smooth taste and rich, complex flavor.
Pendleton Whisky was specifically created to celebrate the bold spirit of independence and hard-work ethic of the American cowboy and cowgirl. Each Pendleton Whisky bottle prominently features the rodeo’s famous bucking horse symbol and Let’er Buck slogan.
Pendleton Whisky is the Official Spirit of the ProRodeo Cowboy Association (PRCA) and the Official Whisky of the Professional Bull Riding (PBR) Velocity Tour.
Pendleton Whisky Original is aged in hearty oak barrels and cut to proof with glacier-fed spring waters from Mt. Hood. Crafted to honor the hard-working American cowboys and cowgirls, this is the spirit of the rodeo in a bottle. Pendleton Whisky delivers a rich, complex flavor and an uncommonly smooth finish.
Each bottle prominently displays the famous bucking horse symbol and Let’er Buck slogan. With a history tied to the Pendleton Round-Up, one of the most prestigious rodeos in the West, you can bet that Pendleton Whisky is a taste of true western tradition.
CREDIT
- Agency/Creative: Steven Noble Illustrations
- Article Title: Pendleton Whisky Label Rendered by Steven Noble
- Organisation/Entity: Freelance
- Project Type: Illustration
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Pendelton Whisky
- Market Region: Global
- Project Deliverables: Illustration
- Industry: Food/Beverage
- Keywords: steven noble, packaging, pendleton whisky
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Credits:
Illustrator: Steven Noble