Confidence is beauty.
Meet the new range of natural beauty, specifically facial care, products, exclusive to Fresh Thyme Market – designed by The Creative Pack. Bursting with warmth and certainty, that feeling of anticipation and promise wrapped up in a pretty little package. In this case, beautifully practical too.
The strategy? The magnification of a single word, highlighting the purpose of each product – brighten, cleanse, day and night! What a delightful, yet uncomplicated approach to self-care. Where the design inherently helps to describes each product.
New age roman style letterforms become a captivating visual aid, as each typographic feature takes shape. The soft curves of each word wraps neatly around the bottle and box in billboard like fashion – an eye catching advantage for a range of products modest in size. It also creates a nice little nook for the Fresh Thyme Market logo to live.
Screen printed directly onto the bottle for a familiar, high-end look.
This is the essence of private label with character – design details that capture a feeling.
This range is a unique one for Fresh Thyme. The North East grocery store chain has a robust private label program with defined branding and design, and this range breaks away from that to be distinct for beauty. The first range within this new department of products. The Creative Pack worked closely with the Fresh Thyme team to create a design that is new and fresh, yet still maintains the Fresh Thyme look and feel as well as voice.
CREDIT
- Agency/Creative: The Creative Pack
- Article Title: Fresh Thyme Facial Care Branding and Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Los Angeles
- Market Region: North America
- Project Deliverables: Art Direction, Creative Direction, Graphic Design, Packaging Design
- Format: Bottle, Pot, Tube
- Industry: Beauty/Cosmetics
- Keywords: Private Label, Private Label Design, Packaging Design, Facial Care Packaging Design, Skincare Packaging Design
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Credits:
Creative Director: Danielle Kidney
Project Coordinator: Emily Cho
Art Director and Senior Designer: Heather Storie
Graphic Designer: Josh Manalang
Photographer: Emma Tung
