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Malle Olive Oil Branding and Packaging Design

Malle Olive Oil Branding and Packaging Design

In a universe where excellence intertwines with tradition, emerges the branding and packaging project for the Malle family’s extra virgin olive oil brand. More than a mere bottle, this container becomes a chalice that celebrates the heritage of over three generations dedicated to the cultivation and artisanal production of this golden and precious liquid.

The journey begins in the fields where more than 2000 ancient olive trees, like guardians of time, witness the Malle family’s tireless commitment to exceptional quality. Each tree is cultivated with patience and respect for tradition, transforming the olive grove into a sanctuary of flavor and history. The story of olive oil begins even before it is bottled; it starts in the roots, in the branches that dance to the rhythm of gentle winds.

The meticulously conceived label emerges as the voice echoing this unique story. It’s not just a tag; it’s a link between the consumer and the legacy unfolding in every drop of poured olive oil. The language used in the design is a symphony of essential information, revealing the purity and authenticity of the product. Each word is chosen with precision, like olives carefully selected during harvest.

The magic of storytelling plays a central role, breathing life into a tradition that is more than a family heritage. It’s a commitment, a promise of quality that transcends time. Each label is a capsule of the past, present, and future, encapsulating the passion and dedication that flow like golden oil from the ancient presses.

The aesthetic of the design is not just visual; it’s sensory. Every detail, from the choice of colors to the texture of the packaging, is an extension of the sensory experience awaiting the consumer. The gentle touch of the paper, the green nuances echoing the olive fields, and the subtle aroma enveloping the bottle are elements that elevate the experience beyond the ordinary.

Thus, the branding and packaging project for the Malle family’s extra virgin olive oil is not just a graphic representation but a complete immersion in tradition, passion, and quality. Each bottle becomes a portal to the sun-soaked olive groves, a tangible connection to a story unfolding with every drop, making every tasting moment a celebration of authenticity and the living heritage of the Malle family.

CREDIT

  • Agency/Creative: Signifik Design
  • Article Title: Malle Olive Oil Branding and Packaging Design
  • Organisation/Entity: In-House
  • Project Type: Packaging
  • Project Status: Non Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Maceió
  • Market Region: South America
  • Project Deliverables: 3D Modelling, Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Mark, Branding, Graphic Design, Illustration, Logo Design, Motion Graphics, Packaging Design, Poster Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: Olive Oil, Extra Virgin Olive Oil, Malle, Brazil, Natural, Exclusive

  • Credits:
    Creative Director: Thiago Oliveira, Signifik Design

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