Anagrama Studio – El Pintor
“The Client: El Pintor is a new luxurious tequila and mezcal brand, internationalizing the contemporary Mexican spirit.
The Objective: Shape the current national feel paying respect to tradition but open enough to be presented to an international audience.
The Solution: For this project, we’ve created a clean yet lively bottle design focusing on a more pragmatic and functional layout allowing its Mexican essence to flow through its colorful accents. We based the bottle’s shape on the standard oil painting tubes. The elongated form becomes more evident in the bottle’s cap.
The striking packaging follows an inversion for the same formula. We allowed the colors to take over in a strict concise way with little silver foil emphasis creating a complimentary mood.”
CREDIT
- Agency/Creative: Anagrama Studio
- Article Title: The Design and Internationalisation of a Contemporary Mexican Spirits Brand
- Project Type: Packaging
- Agency/Creative Country: Mexico
- Format: Bottle
- Substrate: Glass, Pulp Paper
