Balché liquor is a ceremonial alcoholic drink of Pre-Hispanic origin, widely used in religious and healing rituals among the Mayans of the Yucatán Peninsula in Mexico. The Leny Pool brand takes up this ancient beverage and presents Balché. A liquor made from the bark of tree with the same name (Lonchocarpus longistylus), mixed up with ingredients such as tobacco, chili, raisins and honey.
The logotype reflects the rustic and artisanal character of the brand. The flowers add detail as the main axis and the monogram acts up like a seal, inviting you to try and be part of this ritual.
The figure that accompanies the images is Ahkan God of spirits (beverages), mentioned in the Dresde codex of the Mayan culture, associated with death and sacrifice.
A large number of ceramic vessels associated with this deity have been found and were used to contain intoxicating drinks used in rituals.
CREDIT
- Agency/Creative: Kimbal studio
- Article Title: Balché Liquor Artisanal Packaging Design Reviving Mayan Rituals
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Mexico
- Agency/Creative City: Merida
- Market Region: Global
- Project Deliverables: Advertising Photography, Art Direction, Brand Creation, Brand Design, Creative Direction, Logo Design
- Format: Tag
- Industry: Food/Beverage
- Keywords: mayan drink
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Credits:
Creative director: Christian Pacheco
Designer: Jimena Nuñez Carbonell
Photography: Ricardo Torres
