WayToBook is a Gen-Z booking app that allows customers and businesses to connect in the beauty and wellness sector—allowing easy access for customers to book services with the best Salons and beauty Professionals on the app.

The app enables partners to manage their businesses efficiently and helps avoid unnecessary client contact, providing comfort and ease to partners by accepting and declining bookings, anytime and anywhere.

We were approached by the founders to develop a modern and striking brand identity system that resonated with the Gen Z audience. The goal was to ensure that WayToBook stands out in the competitive beauty and wellness sector.

Thought Process:
We designed a custom script logotype for WayToBook, the decision driven by a deep understanding of the Gen-Z audience. The goal was to craft a visually unique, memorable, and attractive brand that mirrors the convenience and contemporary nature of the booking app within the beauty and wellness sector. The custom script style of the logotype adds a youthful and trendy touch, making it visually engaging for the target audience.

We also included custom doodle-style illustrations in WayToBook’s digital posters to infuse a playful and engaging element into the booking process. The doodles simplify the complex journey of booking beauty services, making it approachable and enjoyable for users. This creative approach aims to convey WayToBook as a user-friendly, fun, and efficient platform for beauty and wellness bookings.