Glad, a Los Angeles-based pop-up restaurant, tantalizes taste buds with its artisan di recco style focaccias, a culinary delight crafted by Chef Cihan. Having honed his skills at the prestigious Chi Spacca under the guidance of legendary chef Nancy Silverton, Chef Cihan brings a wealth of culinary expertise to Glad.

Whether it’s the intimate setting at farmers markets or the grand stage of events like Smorgasburg, Glad beckons food enthusiasts to savor moments of gastronomic joy. As Glad continues to carve its niche in the culinary landscape, there’s a tantalizing anticipation of what new flavors and experiences Chef Cihan will bring to the table in the future.

The starting point of Glad’s incredibly delicious focaccia is its stretchy dough, masterfully handcrafted by Chef Cihan. After watching him performing his magic with the special dough, it was difficult not to be inspired by how thin, flexible and dynamic it was. Therefore, we decided to make it the hero of Glad’s visual brand identity. On the other hand, by its nature, a pop-up restaurant is flexible and easy to adapt. You can set it up in half an hour, and put it in the middle of the most popular food market, a private birthday party, a big business event, or any occasion you can think of.

That, and the stretchiness of the dough, sparked the idea of creating a flexible brand identity that organically changes on every other marketing material while keeping its essence with its special red and beige color scheme, and handwritten wordmark.