With more than 16 years of experience in the events industry, Mosaic Live wanted to rebrand to honour its success and current leading place as the event management company of choice in Dubai, Abu Dhabi and around the UAE.

It was clear to us after the discovery phase and strategy workshops that Mosaic Live is a team of passionate professionals who understand that experiences are always ephemeral, and what makes events unique is that they have the potential to have a never-ending effect.

This often-overlooked territory makes sense to clients who seek to create a strong bond with their audience.

The visual identity aims to reflect Mosaic Live’s inner culture, which is deeply rooted in the team members’ creative freedom, highlighting the beautiful individuality that makes each event unique.

Hence, their logo features a combination of a solid bold typeface and a cursive-looking signature written by one of their team members. The word “Live“ is a distinctive depiction of their personal commitment that stands for trust.

The high-contrast colour palette was designed to make it easy for the audience to create a strong memory of who they are. It champions green — which, brand equity speaking, was the colour people recognize the most from the brand — combined with black and white, which helps the green stand out even more.

The illustrations are a rare appearance where Mosaic Live expresses with full creative freedom their diversity as a team and the uniqueness of every moment in the events they create. This spark of creativity can be brought to life at any time and for any occasion.