Time helps to mellow down the strength of tannins, the muscle and structure of the wine, the fresh fruit, flower and earthy aromas that a young wine holds. Time adds a touch of surprise, with unexpected tastes and aromas that appear. Van Zellers & Co celebrate the magic of time with a selection of Old Tawny Colheita Ports.
It was produced in 1968 by Van Zellers & Co, and was stored in traditional wooden casks to this day.
There is great wisdom and conviction behind the decision to wait more than 50 years to obtain a Very Old Tawny Port. The Cellar Master knows that the relentless flow of time transforms life and matter.
We designed an hourglass to cradle this wine; the structure is made of quality wood and we selected a dome-shaped glass bottle.
By symbolising the continuous passage of time, the hourglass glorifies this wonderful ageing process that underlies all great Port Wines.
Time helps to mellow down the strength of tannins, the muscle and structure of the wine, the fresh fruit, flower and earthy aromas that a young wine holds. Time adds a touch of surprise, with unexpected tastes and aromas that appear. Van Zellers & Co celebrate the magic of time with a selection of Old Tawny Colheita Ports.
It was produced in 1968 by Van Zellers & Co, and was stored in traditional wooden casks to this day.
There is great wisdom and conviction behind the decision to wait more than 50 years to obtain a Very Old Tawny Port. The Cellar Master knows that the relentless flow of time transforms life and matter.
We designed an hourglass to cradle this wine; the structure is made of quality wood and we selected a dome-shaped glass bottle.
By symbolising the continuous passage of time, the hourglass glorifies this wonderful ageing process that underlies all great Port Wines.
Van Zellers & Co have an history of 400 years old. Is the oldest family to make Porto Wine. Beside the family is involved in the trade of different goods, including Porto Wine, since the beginning of the century XVIII, it was officially denominated as a Port Wine company in 1780 by the first generation of Portuguese van Zellers. Still in the 18th century, it developed its first export markets, from England to Russia. One of the ancestors of Cristiano Van Zeller, the company’s current manager, was appointed Russian consul in Porto by Czarina Catarina the Great.
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CREDIT
- Agency/Creative: RitaRivotti®
- Article Title: Van Zellers &Co. Port Wine Design by RitaRivotti
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: RitaRivotti®
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: storytelling, packaging design, wine design
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Credits:
CEO & Creative Director: Rita Rivotti
Creative Director: Pedro Roque