Leafage is a Los Angeles based platform built exclusively for plant enthusiasts. It participates in plant events and farmers markets and uses social media to educate people about exotic plant care, sell rare greens to real plant lovers, and offer on-site consultancy and care services for individuals and businesses.

The Leafage brand represents the elegance and sophistication of exotic plant culture. It refrains from creating a distant relationship with customers and plant enthusiasts. The unique archetype enjoys the duality of ‘Sage’ and ‘Companion,’ guiding you with knowledge and walking with you as a sidekick. This approach creates a genuine community by offering approachable wisdom.

To reflect the brand personality in the visual identity, and to attract the plant lovers, we used a clean, minimalistic and sophisticated look. We aimed to combine the soothing feeling that the natural beauty of exotic plants creates and the sophistication and generosity of publicly sharing valuable information. By the use of white and negative space, we intended to keep the overall visual world simple and achievable, yet still chic and appealing.

Social media will play an important role in the brand’s life. To make it look and feel unique to Leafage, we preferred the excessive use of typography in social media posts, instead of only sharing photography and adding information in the description. This approach allowed us to establish our brand colors and fonts and, eventually, increase brand awareness.