Nowadays a lot of people want to become healthier. They try to take care of themselves, future generations and ecology of the planet in common. That’s why it is very important to eat properly and find alternatives to unhealthy food. But unfortunately we live in the century of nonorganic sugar and additional flavorings which lead to devastating effects on the digestive system. So what do we have to do in such circumstances?

«Glazur’» is a new brand of quick and healthy snacks. The products consist solely natural ingredients: honey, nuts, fruits and spices. There are no harmful additives, artificial flavor enhancers, dyes or preservatives in the snacks. My brand offers an alternative to unhealthy snacks. Among our assortment you can find cereals, marmalades, bars, muesli, granola, cookies and honeyed nuts. All these products provide to find the right way to a healthy lifestyle. Moreover, for creating
packaging we use recycled and recyclable cardboard that leaves minimal possible carbon footprint.

The brand is based on such concepts as: bees, honey, community, organics and family. And that’s how the metaphor for my design solution was created.
I was inspired by women and the way they live in modern society. They have to work, manage the house, take care of children, be a great mom and wife, look pretty, be financially independent and so on. The woman of 21st century reminded me a working bee that has become the main character of the packaging design. The bee is the center of the ecosystem. Life on earth will end without its effort. Just like without our beloved women.