Doodletown Creative Design Agency has created a distinctive and engaging packaging design for Barcelona Lager, a craft beer from the renowned Barcelona Beer Company.
Doodletown’s design meticulously captures the essence of Barcelona, a vibrant metropolis steeped in cultural richness, by drawing inspiration from its iconic modernist hydraulic tiles that can be found all over the city. These tiles are renowned for their colorful and geometric designs.
The Doodletown team carefully chose a Mediterranean-inspired color palette to evoke the Mediterranean Sea, the warm and sunny climate of Barcelona, and also reflect the freshness and lightness of the beer. Playful illustrations infused with Barcelona’s lively spirit, cultural tapestry and captivating colors accentuate the packaging’s appeal.
The typography, crafted by renowned typographer Alex Trochut, a Barcelona native, imparts a touch of sophistication and individuality to the design.
The result is a visually striking yet approachable packaging that captivates consumers with its striking visual allure. The packaging exquisitely captures the spirit of Barcelona, elegantly blending the city’s rich cultural and artistic heritage with the refreshing essence of beer.
The design resonates with the target market of Barcelona Beer Company. It appeals to beer enthusiasts who are drawn to Barcelona’s rich cultural heritage. The design effectively conveys the brand’s key messages: freshness, lightness, and the vibrant spirit of Barcelona.
Doodletown’s packaging for Barcelona Lager stands as a testament to the power of packaging design in solidifying a brand’s identity and forging an emotional connection with consumers.
CREDIT
- Agency/Creative: Doodletown Creative Design Agency
- Article Title: Doodletown Creative Design Agency Creates Packaging Design for Barcelona Lager
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Barcelona
- Market Region: Asia, Europe, South America, Global
- Project Deliverables: Art Direction, Brand Design, Branding, Creative Direction, Design, Graphic Design, Illustration, Label Design, Lettering, Packaging Design, Pattern Design
- Format: Bottle, Box, Can
- Industry: Food/Beverage
- Keywords: beer, craft beer, packaging, cerveza, lata, can design, illustration, drink, beverage, graphic design, brewery, brewing, lettering, typography, branding, design awards, barcelona
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Credits:
Creative Director: Jordi Andreu
Designer: Jordi Andreu
Account Director: Mayte Murcia
Lettering: Alex Trochut
Illustration: Jordan Drewman
