Blindtiger Design – Reuben’s Brews Bits & Bobs
“”Bits and Bobs” is a British phrase which means “bits and pieces,” which highlights that this beer will be a different IPA every year. For this can design, we broke from Reuben’s typical 2-color design system to emphasize how special this release is. It’s a spring seasonal beer using a variety of hops, so aesthetically it made sense to use a variety of spring colors radiating (sunshine) from the iconic Reuben’s “r.”
CREDIT
- Agency/Creative: Blindtiger Design
- Article Title: Graphic and Packaging Design Bits & Bobs Indian Pale Ale
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States America
- Market Region: North America
- Format: Bottle, Can
- Substrate: Glass, Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
