Jiadi is a captivating oceanic perfume brand that originates from a serene coastal town in Taiwan, where the seasons unfold gently and subtly, in contrast to the more defined seasons found in other countries. The fragrance encapsulates the essence of a summer night, a time when the atmosphere is charged with empowerment and energy. Picture the gentle night breeze stirring up the waves, carrying with it the unmistakable scent of salt in the air.
Just as the ocean’s mood can shift from calm serenity to turbulent energy, JIADI’s scents mirror this dynamic diversity. The fragrances are like a symphony of ocean notes, capturing the essence of the ever-changing sea. It’s an olfactory journey that mirrors the unpredictable and multifaceted nature of the ocean.
The Jiadi perfume isn’t just a sensory experience; it’s a visual and tactile journey as well. The bottle itself is a piece of art, echoing the brand’s oceanic inspiration. The design of the bottle reflects the dynamic nature of the sea, with its curves and contours resembling the ebb and flow of waves. The choice of materials might evoke the smoothness of polished beach stones, adding a tactile dimension to the visual appeal.
The packaging further enhances the overall design narrative. Imagine subtle imprints or illustrations that capture the essence of a summer night by the ocean – a moonlit beach, the silhouette of waves, or the play of light on the water. These visual cues add layers to the overall design, creating an immersive experience even before the bottle is opened.
The logo reflects the movement of the ocean. The ocean can seem calm and serene sometimes, and sometimes it can seem turbulent. The mood of the ocean is moody and hard to catch. The typeface design inspired the graceful movement of seaweed, symbolizing the brand’s simplicity and elegance. Every visual detail is a brushstroke in the larger canvas of Jiadi, lending to the diverse and enchanting nature of the sea.
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CREDIT
- Agency/Creative: Wen-Chi Hsueh
- Article Title: Student Brand Identity Concept for Jiadi Perfume
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: United States
- Agency/Creative City: Brooklyn
- Market Region: North America
- Project Deliverables: Brand Identity
- Industry: Beauty/Cosmetics
- Keywords: WBDS Student Design Awards 2023/24
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Credits:
Educational Institution: Pratt Institute - Communication Design
Educator's Name: Hadar Kfir