Поле (read as Pole, translates from Russian as Margin or Field, ex-Design Mag) is a modern media about design, which is telling about the past, present and future of visual culture. Media covers the latest news from the world of culture, analyzes current projects, talks with representatives of creative occupations and shows inspiring finds from the design field via Telegram channel and Instagram profile page.

Logotype refers to the crop marks which can be usually seen on printed materials.The letters are drawn specifically for the logo. If it is necessary to use a sign only, the first letter of the name with printed marks can be taken instead of the full version of the logotype.

Visuals in identity are based on images of cropped and trimmed margins of layouts which form a unique canvas of content. Searching for interesting content is a type of creative process. The media is becoming a field for experimentation, where news and design projects are analyzed piece by piece. The cutouts aren’t always placed in perfect order, but the media finds what’s the most attractive and presents it in an engaging format for its readers. The dynamic graphic system leaves a lot of opportunities for experimentation in advertising materials and allows you to create unique compositions for presenting materials on social media.

The color scheme of the project refers to the CMYK color mode, using shades of blue, yellow and pink, as well as black. Trimmings and stamps also directly refer to design, namely the layout of printed materials. In the future, the media team plans to develop a printed publication.