Hello folks! As I am pursuing my career in field of Design here is my one of the attempts in Communication Design.

As my field design project, I intended to study how footwear and their styles interact with humans, whether intentionally or unintentionally. What are the various categories or reasoning that are responsible for these decisions, and what are the various things that result in variations of footwear such as shoes, sandals, chappals, boots, and so on? What is the role of a brand and how it interacts with us in every possible way?

There are numerous Indian footwear brands that provide high-quality, comfortable footwear throughout India. They are typically purchased by middle-class families.

Project Aim:
To redesign the ‘Red Chief’ brand to make it more visually and functionally appealing, with a modern youth, adventurous and bold feel, and to create promotions and collaterals to provide a more positive experience for young adults.

To grab a position in the global race, it must be updated digitally and disseminated throughout space using appropriate and same visual language throughout the channels. It should have a more modern appearance to appeal to the audience.

To meet these objectives and stay current in the global competition, I redesigned the Red Chief brand’s visual identity, giving it a mature, modern look while retaining its traditional touch with Indian linguistic aspects.

The project included everything from brand collaterals to website user interface design, as well as packaging design and social media handles. Not only that, but a communication campaign will help Indian audiences identify with the Red Chief even more effectively. Because the advertising features a conventional language channel and its associated visuals. It not only provides the brand a more grounded vibe, but it also reaches deeper in targeted group of audience.