Overview
Sausalito has always been a harbor for unconventional thinkers and creators. From its picturesque house boats to the rugged natural beauty that surrounds it, this town -nestled in the shadow of the Golden Gate Bridge- embodies a rare charm where art and nature spark inspiration from any viewpoint.
Engaged to turn this muse-of-a-town into a sharable spirit, the Thoroughbred team worked closely with the founders to delve into and convey its unique history and irreverent, artistic spirit throughout the brand creation and packaging design process.
To bring Marin Coastal Gin to life, the team had to capture the essence of the terroir and the eccentric nature of the town itself. The result is a dynamic and easygoing design achieved by blending weathered elements that mimic the landscape and sea with vibrant colors and typography emulating the creativity that flows through the streets.
Unique to This Design
Weathered elements reflect the sea’s effect on man-made structures
Eclectic details hidden in plain sight and designed to delight
Flavor cues provided through the color palette – seafoam green and washed-out teals give a taste of the coast while hinting at the brightness of the gin.
CREDIT
- Agency/Creative: Thoroughbred Spirits Group
- Article Title: Marin Coastal Gin Vibrant Packaging Inspired by Sausalito’s Artistic Spirit
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Illinois
- Market Region: North America
- Project Deliverables: Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Packaging Design, Product Creation, WBDS Agency Design Awards 2023/24
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Credits:
Head of Creative: Benjamin Carr
Head of Client Services: Kristin Shirtz
Senior Artworker: Jamie Berwick
Director of Brand Development: Lucy Paez
Executive Director: Scott Schiller
Managing Director: Ann Moran
