Clos du Val came to CF Napa Brand Design to create the packaging, tasting kit, and gift box for an incredibly unique wine club offering – a set of special wines for an interactive, at-home blind tasting. The wines are two red blends carefully crafted by blind tasting different lots from the Hirondelle Vineyard in the world-renowned Stags Leap District.

While creating the perfect blend for a new vintage, the winemaker sometimes develops a delicious, high-quality wine that doesn’t quite fit in to the core Clos du Val portfolio. The blind tasting wines are two of those blends, packaged to disguise their exact features, allowing club members to predict the composition of the wines and enjoy an exclusive behind-the-scenes look into the art of blending and blind tasting. Customers can order and enjoy these elegant and impeccably balanced wines by visiting Clos du Val’s website and navigating to gifting section of the wine shop.

CF Napa Brand Design developed a series of scrapbook-style labels for the front of the bottles with images and handwritten notes from the winemaker providing clues to the tasting notes of the wines. The labels have ripped, imperfect edges as though they have been torn straight from the winemaker’s notebook. The “scraps” were hand-applied to the bottles with custom-printed masking tape. The back labels were concealed with a scratch-off that hid the varietal make-up of the wines, keeping the wine a secret until the blind tasting was complete and adding a fun, interactive surprise element to the consumer experience. CF Napa also created a tasting kit containing a little note card from the winemaker, a shiny new penny for the scratch-off label, a tasting card so customers can record notes on the wine’s look, aroma, taste, and wine details, and a matching 2-bottle gift box for the exclusive wines.