Boundless Brand Design brings to life the Royal Salute 21 Year Old Richard Quinn Edition II in a new contemporary surrealism travel retail experience Toolkit.

The second chapter of this iconic partnership between Royal Salute & world renowned fashionista – Richard Quinn, takes the shared values of tradition & innovation to the next level – pushing boundaries and channelling the creativity of collaboration like never before.

The new collection of x3 fashion inspired bottles brought to life by Richard Quinn’s bold and futuristic vision required a consumer retail experience that would match it’s unrivalled dynamism and intrigue. Boundless Brand Design endeavoured to capture the essence of the new collection within travel retail, designing a space inspired by contemporary surrealism.
Boundless Brand Design transported Royal Salute quite literallly to a new dimension, the centrepiece to the retail experience defies gravity and showcases the bottle to be levitatating in mid air. The perfect optical illusion to draw in consumers to this unique offering.

The wider space is inspired by Richard’s cutting edge style and dynamic movement. Throughout the environment, we created miniature worlds brought to life with indidualistic islands of metallic flora, abstract crystals and dream-like meadows, creating a world of futuristic enchantment and wonder.

On the back wall is a screen, a portal into another world playing a futuristic dreamscape animation. Opportunities for augmented reality engagement are built into the space, with locations that can be scanned to bring this world to life, revealing information and animations about the collection, the iconic patterned motorbikes designed by Richard, tasting notes and the collaboration with Richard Quinn.

This striking collaboration ushers Royal Salute into a brave new world, whilst staying true to it’s creative platform of enchantment and wander. It is a bold move for the brand, keeping Royal Salute at the forefront of an innovating category.