Concept: Eating freshly caught seafood is part of an ancient and rooted culture in Puglia, where fish is a revered dish.

Brand: Panini di Mare is the first Italian food franchise based on fast, healthy, and high-quality seafood dining. PdM is the result of Mario Ottaviano’s personal journey, a chef, and owner of Trabucco da Mimì, a charming place located in one of the most picturesque corners of Gargano (Puglia), nestled between the sea-view terraces and the futuristic fishing machine that is Trabucco.The brand is built around elements from the past in the marine world. They’re designed as vintaged as goes in pair throught the identity and logo. The colors are a blue marine palette, with contrast between off-white, dark blue and mid sky blue.

Vision: PdM envisions itself as a trailblazer in redefining the experience of Italian seafood dining. Our vision extends beyond the captivating landscapes of Gargano to bring the richness of Puglia’s seafood culture to a global audience. We aspire to be more than just a franchise; we aim to become an ambassador of the ancient tradition of savoring freshly caught seafood. Through our commitment to culinary excellence, we seek to transport our customers to the heart of Puglia’s coastal heritage, fostering an appreciation for the unique flavors and cultural significance of seafood.

Mission: At the core of our mission is the commitment to welcome and promote the essence of the sea within the ambiance of our establishments. We strive to achieve this by ensuring transparency and traceability throughout our supply chain. Every ingredient and product that graces our menu undergoes careful scrutiny, guaranteeing the highest quality. We are dedicated to creating an environment where customers not only indulge in delectable seafood but also gain insight into its origin and preparation. Our mission is grounded in offering a dining experience that goes beyond satisfying hunger; it aims to nourish the soul with the authenticity and purity of the sea’s bounty.

Through our commitment to fair pricing, we aim to make the exceptional culinary journey we offer accessible to a diverse range of patrons. PdM’s mission is to be a culinary haven where the passion for seafood is celebrated, and customers can embark on a gastronomic adventure that transcends geographical boundaries, embodying the spirit of Puglia’s coastal traditions with every delectable bite.