Vietxpress is a well-known freight shipping service specializing in transporting goods from the US to Vietnam. With a vision to serve more Vietnamese people who want to send gifts to their families in Vietnam with ease and convenience, Vietxpress embarked on a journey to refresh its identity.
Vietxpress’s rebranding mainly aimed to provide exceptional customer service while maintaining a friendly and approachable atmosphere. The company sought to create a modern, consistent brand that reflects its aspirations and conveys its commitment to providing the best possible service to all customers. This includes ensuring absolute safety and speed in every shipment, with utmost care and dedication to every package.
The new brand identity features a sleek and clean typography that uses the Inter typeface, which supports both English and Vietnamese. This embodies the brand’s personality and tone, which is simple, trustworthy, and friendly. The iconic logo mark draws inspiration from the forward movement of objects that we commonly see in life. With a pleasant green color, the logo distinguishes Vietxpress from its competitors and reinforces its commitment to its customers, safety, and speed. The identity system takes a diagonal line in a logo mark as the primary graphics element.
Through the comprehensive rebranding effort, the company has expanded from one location to over six locations across the US. The new visual identity encapsulates Vietxpress’s core values with its bold typography and iconic logo mark. This positions them as the top-of-mind freight shipping service for customers who need to transport goods to Vietnam while emphasizing their dedication to exceptional service for all customers.
CREDIT
- Agency/Creative: LINH V.
- Article Title: Vietxpress Unveils Bold New Brand Identity with Iconic Logomark by LINH V.
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Rosemead, CA
- Market Region: Asia, North America, South America
- Project Deliverables: App Design, Art Direction, Brand Guidelines, Brand Identity, Brand Mark, Brand Redesign, Brand Tone of Voice, Creative Direction, Graphic Design, Identity System, Logo Design, Rebranding, Typography
- Industry: Transport
- Keywords: Vietxpress is a well-known freight shipping service specializing in transporting goods from the US to Vietnam. With its new vision, Vietxpress embarked on a rebranding journey. The new brand identity system encapsulates Vietxpress's core values with its bold typography and iconic logo mark. This positions them as the top-of-mind freight shipping service.
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Credits:
Graphic Designer: LINH V.
