Remix is a granola and muesli company aiming to create diverse new and unique cereal blends. We decided to use this innovation proposition as the core concept for the brand. We introduced the name “Remix” to represent their distinct mixes.
Similar to a DJ remixing music, Remix reinvents basic grains into appetizing granola and muesli combinations that intrigue consumers. The energetic name encapsulates the playful, creative ethos of the company as they pursue flavorful recipes.
The mixing notion also features in the visual identity. The logo comprises varied shapes combined together to form the Remix name. Like the cereal itself, these shapes create a dynamic pattern by blending together in different ways, echoing the concept of unconstrained mixing. This versatile identity mirrors the brand’s spirit of playfulness, boldness, and creativity in crafting granola.
In our package design, we utilize augmented reality (AR) technology to bring more storytelling into the brand. By scanning the label, consumers can view illustrations and animations based on that specific product. We hope that through surprise and delight, the AR experience creates wonder and excitement as consumers discover the inspiration behind each flavor. The interactive packaging reinforces the Remix identity as an energetic brand that innovatively mixes ingredients and media alike.
CREDIT
- Agency/Creative: Sina Sankar
- Article Title: ReMix Brand Identity and Packaging Design Created by Sina Sankar
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Germany
- Agency/Creative City: Berlin
- Market Region: Middle East
- Project Deliverables: Brand Identity, Logo Design, Packaging Design
- Industry: Food/Beverage
- Keywords: brand identity, package design, logo design, illustration, granola, muesli
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Credits:
Art Director, Creative Director: Sina Sankar
Strategist: Tannaz Asayesh
Illustrator: Kimia Barhemmat
Account Manager: Helia Amirshahi
Photographer: Ali Nadermohammadi
Motion Designer: Omid Mardanbeigi
