Belgian Delhaize supermarkets, a cornerstone of the Ahold Delhaize Group, have forged a longstanding partnership with our branding expertise. Over the years, our collaboration has extended to shaping the identity of numerous in-house brand ranges, with a standout being the eagerly awaited End Of Year (EOY) range, a seasonal delight in their inventory.

The brand architecture, conceived several years ago, stands as a testament to its enduring success. Annually, Delhaize supermarkets reintroduce the EOY range, embellishing it with fresh additions. This sustained triumph attests to the efficacy of the brand strategy—timeless, unwaveringly consistent, adaptable, and intuitively comprehensible.

Timelessness emanates from the architecture’s roots, yet its vitality is sustained through periodic infusion of new references. Consistency pervades the entire EOY range, bestowing a unified visual identity. Flexibility is a hallmark, effortlessly embracing a diverse array of products, whether confectioneries or savory delights. Simplicity reigns, swiftly immersing consumers in the festive ambiance.

Our involvement transcends advisory; we are the architects of the EOY range’s comprehensive brand strategy. From conceptualization to execution, we meticulously craft the stylistic elements, oversee art direction in photography, and orchestrate the nuanced execution of packaging design. It’s not just ideation—it’s ensuring the holistic package resonates, capturing the festive spirit and forging enduring connections with Delhaize supermarkets’ clientele, year after year during the holiday season.