Cachaça Maria Augusta is a captivating artistic tribute to the era when the iconic Brazilian beverage rose to prominence. Inspired by the Portuguese immigrants’ movement in Brazil, the label intricately depicts this historical period. Through detailed lettering, it honors the evolution of cachaça, celebrating spontaneity and origins. The label uses fluid elements to symbolize the distilleries of São Paulo and emphasizes the dedicated producers who, over centuries, contributed to the creation of the original Brazilian distilled spirit. The narrative explores the roots of southeast distilleries, where cachaça, present since the 16th century, continues to be skillfully crafted and at its core is the iconic figure of Maria Augusta, symbolizing opulence and altruistic dedication. She represents the producers’ commitment, becoming a living symbol of the intrinsic quality Brazil embraces in its cachaça. Maria Augusta goes beyond a mere symbol, embodying the spirit of those who have shaped the legacy of cachaça production and this artistic representation not only captures cachaça’s historical significance but also pays homage to enduring craftsmanship passed down through generations. Maria Augusta’s portrayal underscores the dedication of producers perfecting the art of cachaça. It acknowledges their passion and contribution to a spirit synonymous with Brazilian identity. As the label unfolds its narrative, it artfully weaves together the past and present, showcasing the rich heritage of cachaça in Brazil. A testament to the cultural significance and craftsmanship shaping Brazil’s original distilled spirit.
CREDIT
- Agency/Creative: Holy Studio
- Article Title: Holy Studio Creates Packaging Design for Maria Augusta, Unveiling the Immigrants Cachaça Legacy
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Porto Alegre
- Market Region: North America, South America
- Project Deliverables: 3D Art, 3D Modelling, Illustration, Label Design, Lettering, Logo Design, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: rum, spirits, beverage, alcohol, bottle, packaging design, label design, victorian, vintage, cachaça
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Credits:
Creative Director: Erik Marchetti
Creative Director: Luis Felippe Cavalcanti
3D Visutalization: Vanessa Gomes