Strategically located in Rio de Janeiro, Dansa Sabores is not just an ice cream shop; it’s a tasty experience that captivates both young and adult audiences, providing unique moments of delight.
What makes Dansa Sabores truly unique? The answer lies in the unparalleled quality of its ice creams, each named after traditional dances from different countries. It’s an experience that goes beyond the palate, immersing customers in a freezing cultural journey where flavors and traditions blend harmoniously.
Setting itself apart from traditional ice cream shops, where people consume their treats immediately, Dansa Sabores is an irresistible self-service store. It offers the option to choose different flavors to take home and stock the freezer or to enjoy with the family directly in the physical store.
With the brand narrative defined, a vibrant and fun visual identity was developed that reflects Dansa Sabores’ unique essence. In addition to a carefully selected color palette related to each ice cream flavour, distinct typographic combinations were chosen. This identity was designed for use on packaging, posters, social media, and uniforms, providing a singular, fun, and dynamic brand.
Emphasizing its lively personality, Dansa Sabores presents itself as a charismatic and distinctive brand, ready to win the hearts of connoisseurs and lovers of good ice cream. With its remarkable presence, Dansa Sabores stands out as a frozen and cultural experience in the heart of Rio de Janeiro, offering not only exceptional ice creams but also a unique journey for those who appreciate fine cuisine and cultural diversity.
Whether for customers seeking excellence in flavors or those who appreciate the fusion of gastronomy and culture, Dansa Sabores is an irresistible invitation to explore and celebrate the diversity of flavors and traditions from around the world.
CREDIT
- Agency/Creative: Allan Andrade Carvalho
- Article Title: Allan Andrade Carvalho Creates Branding for Dansa Sabores: a Flavourful Journey Through Culture and Ice Cream Delight in Rio De Janeiro
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Rio de Janeiro
- Market Region: South America
- Project Deliverables: Brand Design
- Industry: Food/Beverage
- Keywords: Dansa Sabores, Rio de Janeiro, Ice cream shop, Tasty experience, Unique, Quality, Cultural journey, Self-service store, Flavor variety, Family enjoyment, Brand narrative, Visual identity, Color palette, Typographic combinations, Packaging, Posters, Social media, Uniforms, Charismatic, Connoisseurs, Lovers of good ice cream, Culinary journey, Cultural diversity, Fusion of gastronomy and culture, Unique exploration
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Credits:
Andradex: Allan Andrade Carvalho