My name is David Carranca, an enthusiastic designer in the world of craft beers. Recently, I had the opportunity to work on a personal project that I consider to be an interesting modernization for the image of Marafada beer, and I would like to share my proposal.

During the creative process, I focused on highlighting the contemporary aspects of the brand while maintaining the artisanal essence that makes Marafada a unique beer. The new logo I developed incorporates modern elements and visual styles that I believe align with current trends in the craft beer market.

I believe that the proposed update can not only revitalize Marafada’s image but also strengthen its presence in the market, attracting new consumers and maintaining the loyalty of existing ones.

Marafada’s image, emphasizing the significance of the woman as a symbol of strength.

In reimagining the brand, I strived to infuse a sense of modernity that would not only resonate with current market trends but also capture the essence of Marafada’s distinct character. The redesign goes beyond a mere visual update; it’s a strategic move to breathe new life into the brand while honoring its rich heritage.

One notable element in the revamped design is the portrayal of a strong, confident woman as a central symbol. In doing so, I aim to celebrate and highlight the empowerment and resilience often associated with women. This choice is not just a nod to gender inclusivity but also a recognition of the pivotal role women play in the world of craft beers and beyond.