My Boss is the premier destination for pet enthusiasts, offering a comprehensive range of supplies, food, and accessories for Dogs, Cats, and Aquarium Fish. Additionally, they provide professional services such as spa treatments, grooming, and pet sitting.

My Boss is not just an ordinary pet shop chain but strives to deliver an exceptional experience for your pets, with care and attention comparable to that of a true ‘boss.’
With the desire to convey the love for pets alongside the brand’s story in the most meaningful and impressive way, My Boss turned to Brandall to collaboratively bring creative ideas to life through professional logo design.

The My Boss logo features a stylized image of a dog, portrayed in a combination of two contrasting colors, creating a striking visual impact. The standing dog is adorned with a collar and heart-shaped sunglasses in a charming golden color, exuding a boss-like demeanor and reflecting My Boss’s attentive care. The heart icon serves as a visual expression of satisfaction and happiness.

The text in the logo uses a rounded sans-serif font, adding an adorable touch to the overall design, reminiscent of a beloved pet.

With the contrasting yellow and deep purple tones, the logo stands out without compromising its inherent cuteness. Additionally, the brand identity is flexibly integrated with pet-related symbols such as paw prints, a bone, and notably, the image of a nibbled mark, all of which appear in accompanying brand materials