Space cafe is where you can stay away from issues, have yourself a sip of coffee and enjoy the tranquility of space.

Creating identity is always about interpretation of specific vision with the slogan: “when you need — you deserve some” and the identity has to demonstrate brand’s personalities which are: tranquility, modern, clean and long-lasting.

The varied logotype: is designed with the space between each letter to embody the brand’s name and vision, to demonstrate tranquility and freedom in white space. A logotype variation is adjusted depending on the size of each stationery but fixed by an 8-column grid.

The concept: a gradient line which is inspired by the blend of milk coffee. When looking far away, it is just the normal brown line describing the tranquility but taking a close-up, it has the movement from brown to white as a cup of milk coffee. Also a line is a symbol for connection. People always talk about space in a negative way but in the end, everything needs to take up space to have answers.

The structure: applying an 8-column grid to those objects: staff card, brand business card, letterhead, menu, take-away menu and poster. cafe. All elements are arranged in the grid, this identity has to demonstrate the tranquility & minimalism of space combining with the brand’s color palette including Space brown, Bold black and Milky white which depicts all interior designs from the cafe.

Overall, Space Cafe is where you can sit, find out your own tranquil space and have a sip of coffee, “99 problems, the answer is — space”.