The creation of a new sparkling wine is not enough. To catch a consumer’s eye, VSPT, with whom DAf has worked for many years, wanted something that would encapsulate the very core of Latin American culture, spirit and festiveness for its new Borgota-style sparkling wine.

Solution

To truly express the qualities of their sparkling wine, and the festive vibe it delivers, we developed a personalized bottle for Ritmo and a label that speaks to a Latin American tradition that has movement and is as colorful as Latin America itself. We topped off the bottle with foil caps in the palettes of each of Ritmo’s varieties to further seal the deal.

Branding

Drawing from the movement and brightness of Latin American culture, we developed an identity for the three types of sparkling wine under the new classification of Borgota. We used the exuberance of nature and botanical themes, combined with the rhythm of this part of the world, to create an identity for these sparkling wines that are consistent with its personality and attractive to its younger audience who may be new to the experience of drinking sparkling wine, as a beverage for day-to-day celebrations.

Packaging design

To make it stand out from the crowd, we approached the packaging of Ritmo with a three-pronged approach. The first consisted of a bespoke bottle, with a raised monogram seal on it with an interlaced R and O for the first and last letters of Ritmo, inside a larger circle with dots around it representing the bubbles.

The second prong, and the central pillar of the wine’s identity features a crewel-style embroidery called needle painting, using different Latin American botanical and natural motifs in blended, shaded colors, as developed and stitched by needle artist Javiera Ballacey. The labels are printed with a 4-color process on cotton Cuvee Sable paper, with over-embossing and a glossy, textured finish to show the texture of the embroidery.

Lastly, foil capsules in diagonal stripes reflect the maritime joy of the South American coast, with the freshness of sandy beaches and palm trees, mixed with metallics that speak to luxury and the elegance of the sparkling wine. The foil caps reflect each bottle’s color palette and reinforce brand recognition.

Each of the three varieties has its own color palette shown in the embroidery we designed and the foil caps that coordinate with them. Rosé, Brut and Extra Brut each have their own treatment to suggest the flavors and sensations contained within.