This is a wine from Chile, the oldest wine estate in Chile, known for its pollution-free wine. It is one of the earliest wineries in Chile to implement pollution-free grape cultivation. To the east is the Andes mountain range, and to the west is the coastal Cordillera mountain range, providing unique geographical conditions between the mountains. We are determined to trace back to the wine growers of Chile in the 19th century through communication with the estate owner. They took care of the grape seedlings to provide food and clothing, and knitted sweaters in their leisure time to provide warmth for their families. The inspiration for packaging design came from this. Through these old photos, describe the simple and simple life of wine growers in the 19th century to enhance the affinity of the products.
The bottle itself is particularly elegant, showcasing a retro traditional wine design and creating a memorable impression for Chilean wines.
Design this packaging by customizing the molding process to create a metal plaque at the bottleneck, derived from the identity plaque of the grower, for internal management of the winery. Apply it to wine design to display their specific identity. The vintage bottle label presents quaint photos, showcasing characters, scenes, and sweater weaving movements that give a humorous and nostalgic drinking experience. Therefore, restoring the story of a 19th-century grower and presenting the life behind wine, with careful consideration, the emergence of diligent growers allows the winery to produce each red wine with the best quality.
CREDIT
- Agency/Creative: Lionpeng Packaging Studio
- Article Title: Weaving Bright Dry Red Wine Range Created by Lionpeng Packaging Studio
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: China
- Agency/Creative City: Shanghai
- Market Region: Asia, Europe
- Project Deliverables: Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: wine
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Credits:
Design Director: Wei Peng