Time Re:Imagined is an exclusive collection for Glenfiddich, re-imagining the notion of time. Each bottle captures a distinct facet of this ever-present life altering intangible. Featuring hand-blown bottles and unique, concept driven outer packaging, the presentation of the three whiskies in this collection is paramount to the story behind them. Here Design, the team behind the packaging of this collection brought award-winning CGI agency, Where Giants Roam in to showcase this packaging through photorealistic CGI visuals.

The first expression, Time Suspended, is a 30 year old malt celebrating the moment of maturation and 30 years of Glenfiddich’s maverick mindset. The packaging reflects this with the design evoking the image of moving ribbons, each one frozen in time to form elegant cut-out windows, revealing the regal decanter inside. The design’s dynamic lines and complex structure create the illusion that the bottle is suspended, effortlessly, in mid-air.

To represent Cumulative Time, the second expression, we recreated the stunning sculptural container and stopper made from jesmonite, a material with individual characteristics that render every piece completely unique. Dramatic grooves carved into this innovative stone-like material expose intertwining and unique veins – it was paramount to showcase these elements and how they react with light in the imagery to highlight the thought and consideration of the design process.

Finally, we produced the imagery for the 50 year old. In cask maturation climatic conditions like air pressure, temperature and humidity all play a part in shaping the liquid. Working with computational architect Manuel Jiménez Garcia, this data was captured to create an algorithm, building a physical design language and in turn this structure’s stunning bespoke form. The result is 18,250 days of maturation experienced simultaneously. Where Giants Roam captured every angle of this to aid with the explanation of the concept, creating the casing and bottle with precision and developing the imagery to hero the texture of the casing and the beauty of the bottle.

The result of this work is a suite of imagery that allowed the Here Design team to showcase the complexity of these luxury whiskies and their packaging, and the calibre of design thought involved.