Bold, Feminine, and Anything but Ordinary — Unveiling our Blueprint for the Exceptional Womanizer Brand Design. The infusion of vibrant hues, harmonious circular shapes, entwined with alluring visuals, and a touch of refined typographic elegance flawlessly embodies these values. This design is not just a statement; it’s a powerful and confident proclamation of the extraordinary. Welcome to the new era of Womanizer, where every detail speaks volumes.
Our goal was to develop a branding concept that would resonate with women seeking an extraordinary and indulgent experience beyond conventional devices. It was a thrilling opportunity to shape the perception of this new brand and its products through strategic design choices.
Throughout the project, we embarked on a creative journey to craft a brand identity that exuded sophistication, elegance, and a sense of exclusivity. We recognized the importance of capturing the desires and aspirations of the target audience, creating a visual language that spoke directly to their desires for luxury and pleasure. Womanizer, as a brand, has demonstrated a strong commitment to eliminating the social stigma surrounding sexuality, promoting body positivity, and reinforcing their customers’ self-esteem and confidence. Our focus was to express and expand their brand identity by embracing these values while crafting innovative products with high-quality materials and fostering open and responsible communication about sexuality.
Our project brief encompassed all aspects of the brand’s image, from logo design to packaging aesthetics. We meticulously selected colors, typography, and imagery that conveyed opulence and sensuality while maintaining a tasteful and refined look. Every element was carefully considered to evoke a sense of desire, creating a visual allure that would captivate the target audience and set the brand apart in the market.
CREDIT
- Agency/Creative: OCIO
- Article Title: OCIO Creates Womanizer Brand Unveiled, a Bold, Feminine and Extraordinary Design for Luxury and Pleasure
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Germany
- Agency/Creative City: Berlin
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Brand Redesign, Brand Strategy, Brand World, Branding, Creative Direction, Logo Design, Packaging Design, Packaging Guidelines, Rebranding
- Industry: Beauty/Cosmetics
- Keywords: Beauty, Branding, Womanizer, Health, Berlin, Circle, OCIO Studio, Self-care, Self-love, Women, Pleasure, Sex Toy
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Credits:
Agency: OCIO
Creative Direction: Beatrice Righi
Creative Direction: George Shatirishvili