“Judging books by their cover” is a well-known saying that emphasizes the tendency to form opinions based on outward appearances. In a similar vein, consumers often judge a product by its packaging. This is because first impressions hold significant importance, and the packaging of a product is just as crucial as the product itself.
A well-designed packaging not only sets your product apart from the competition but also captures the attention of potential buyers. It has the power to influence their purchasing decision and make them choose your brand over others.
Creating stunning visuals is essential for social media platforms like Facebook, Instagram, Twitter, and TikTok. These platforms provide opportunities for brands to connect with their target audience and stand out from the competition. By having visually appealing images and a prominent logo on social media, brands can leave a lasting impression on their customers and build a closer relationship with them. This helps in creating a strong online brand presence that resonates with the audience.
From the word Branding comes the word Rebranding. If translated directly, it means Re = repeating, making new. Therefore, Rebranding means that a brand adjusts its own image. into a new and more developed image. The reason for having to rebrand may occur from many factors, such as times changing. Unable to communicate in the traditional way. The original brand was unable to generate sales as planned. Want to penetrate new markets, new customer bases, or develop new products? Branding is similar to other brands, making it difficult to remember. And there are many more reasons. That causes the brand to decide to rebrand. Rebranding is not always successful. There are brands that have made it better than before. And there are brands that have done it but haven’t succeeded as well. Today we would like to give an example of a Thai brand that has rebranded and has been successful. can make people remember And can also create more sales.
NICH offers products made from raw materials for consumers. Without harmful substances, we research and research and research production at the concentration of valuable natural extracts as ingredients in cosmetic products that are The efficiency is really good and helps the skin to be strong and does not need to grow. Focus on developing cosmetic properties to meet the weather conditions of Asia, including waterproof properties, long-lasting properties, oil control and increasing blockage and fun. Can be used every day to reduce the ability to harm the skin.
CREDIT
- Agency/Creative: Designally
- Article Title: Designally Elevates Nich Cosmetics Brands and Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Thailand
- Agency/Creative City: Bangkok
- Market Region: Asia
- Project Deliverables: Advertising, Brand Design, Brand Identity, Packaging Design
- Format: Box, Flow-Pack, Wrap
- Industry: Beauty/Cosmetics
- Keywords: Rebranding and Packaging Design
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Credits:
Art Director: Worawee Lu