At the crossroads of tradition and modernity, Menard unveils its new Pineau des Charentes range. Working in close collaboration with Compair Design, Menard products reveal a touch of evolution. The creative work was carried out by the french agency specializing in luxury spirits, based in Cognac and Paris. The Compair Team conceptualized the label design relifting, through its work in rebranding.

A commitment to preserving Pineau des Charentes’ traditional charm while infusing contemporary vibrancy. “Each pineau reference in the collection is a pathway to a textural artistic feeling in its own right” says Tom Illand, Creative Director & Co-founder, Compair Design. The packaging reflects a visual symphony of expressive textures. Meticulously crafted details, precision in embossing and foil stamping: a tangible elevation by design. In a sincere tribute to the illustrious two-century heritage of the Menard family in the Grande Champagne region.

We now discover a range of three distinguished references: Pineau Blanc, Pineau Rubis, and Pineau Très Vieux Blanc. Pineau Blanc, a supple blend of Ugni Blanc, Sémillon and Montils, becomes a sensory journey that captures the very essence of the Charente terroir. Pineau Rubis, an exquisite blend of noble red grape varieties such as Merlot and Cabernet, is a gentle reflection of Menard’s expertise. Pineau Très Vieux Blanc, ages gracefully for over a decade in Limousin oak casks, displaying unrivaled depth and sophistication. A complete range based on the ambivalence between the preservation of ancestral traditions and the modern era of quality winemaking and distillation.