Building a visual approach for Loam in collaboration with Artform and Scenesmith. Loam is a collection of 3 stunning homes just a short walk away from Wray Crescent Open Space, the Parkland Walk and Finsbury Park.
The name Loam derived from the brick Vandersanden’s Platina, chosen for the 3 homes. It’s made from 100% natural resources, the brick’s most important base material is called löss, a loam of Aeolian origin, dating back to the Ice Age. Loam, by definition, is a soil with roughly equal proportions of sand, silt and clay.
The brochure design and the overall look and feel took inspiration from the Beautiful materials and textures of the development. We used a modular, playful grid system throughout the brochure to echo Scenesmith’s interior design details. The colour palette is based around the theme of clay, silt and sand. The three elements that form loam and the 3 houses that feature on the development.
“London is the reason. So live in a one-of-a-kind house. Discover three homes with three bedrooms apiece, made to be balanced and thoughtful places to live and designed with the planet in mind. Characterised by their indoor/outdoor space, sunken living rooms and textural finishes, think linear and considered, intelligent and warm. Loam is the perfect place to call home.”
Here’s some kind words from the Artform team
At Artform, we’re big fans of working with talented people – whether that’s the bricklayers building our homes or the agencies building our brands. Over the years, we’ve collaborated with some wonderful creatives and more recently with the folks at NotOnSunday. Led by duo, Trev and Mike, we’ve loved every second spent together bringing Loam, our Tollington Park project, to life.
CREDIT
- Agency/Creative: NotOnSunday
- Article Title: Crafting Eco-Friendly Luxury: Loam Homes Brochure Design by NotOnSunday in Collaboration with Artform and Scenesmith
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Europe, North America, Global
- Project Deliverables: Advertising, Art Direction, Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Brand Strategy, Brand Tone of Voice, Branding, Creative Direction, Design, Editorial Design, Graphic Design, Illustration, Logo Design, Typography
- Industry: Real Estate
- Keywords: Sustainable, Development, Apartments, Place Branding, Naming, Interior Design, Illustration, Brochure design, Logo, Typography, Craft, Wordmark, Logotype, Website Design, Print, Web, London, Wandsworth, Architecture, Art Direction, Photography, Design Agency, Real Estate, Property
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Credits:
Creative Director: Mike Willows
Creative Director: Trev Townsend
Development: Artform
Architecture: Dowen Farmer Architects
Interiors: Scenesmith
Illustrator: Hollie Brown
Location Photography: Stan Lau
Brochure Photography: Thomas Rohde
Property Images: The Modern House
