In the era of technological development, everything is gradually industrialized. Finding old toys to return to a carefree childhood helps us appreciate the things we have more.

During a trip far away, I saw familiar items that seemed to only exist in memories, and I remembered the old days, when we were not separated by technology, when we would gather without making appointments whenever there was a power outage. The story of Tuoi Tho is contained in a box, and when opened, all childhood memories come rushing back.

Tuoi Tho of children without modern smartphones or electronic games, only marbles, rough sand, and a few homemade games with neighborhood friends, yet still filled with laughter.

About Visual: The visual is inspired by the word “Tuoi”, the age that we have experienced, and games like “Smashing Pictures”, “Marble Shooting”, “Mandarin square capturing”, “Tube Sucking”, “bamboo jacks” and “Puzzle Machine”. These games are closely associated with us and the friends we played with, rain or shine.
Our Tuoi Tho is the days of playing around with friends in the neighbourhood. To evoke memories of old games, we have recreated the games we used to play to remind everyone of their childhood and to let today’s generation know what childhood was like.

About Colour Palette: We have chosen vibrant colors, using orange and yellow as the brand colors, and combining dark and light shades of green and purple to convey the innocent beauty of childhood while still carrying a nostalgic touch.

About Typography: We use the Lobster font to represent strength, with bold accents and a vintage yet modern touch for headings. The Patrick Hand font is a handwritten font with soft lines for body text.