Clean Nest Homes is an all-natural cleaning company dedicated to providing exceptional service to a growing client base. After 20 years of operating as Orluck Organic, the two Minnesota sisters behind the company were looking for a rebrand to reflect an expansion of services, growth of the team and the introduction of a rebranded line of cleaning products called The Clean Nest. The sisters enjoyed cleaning and recognized the need for a service that provided an eco-friendly approach, one that was effective without compromising the health of their clients or the environment.

CNH’s vision is to “create healthy homes for clients, the team, the rest of the community and the whole earth.” We partnered with the founders to gain a deeper understanding of their vision, and further define brand attributes and a visual identity that would resonate with key audiences.

Clean Nest Homes creates healthy, organized and safe environments to live in. They take pride in making homes look and feel beautiful. As the company expands its services to include Home Organisation and Home Watch, we knew it was time to update the visual identity to match the quality of the services CNH provides.

The new brand identity is rooted in a mark and colour palette meant to immediately convey the fresh start that comes from a “true clean.” Bold, elegant typography and clear messaging reinforce the personal care and professionalism CNH extends to every client. And a gridded, yet flexible design system conveys the roles that cleanliness and organization play in vibrant living.

The new branding was applied to a brand new website, as well as initial collateral and apparel, and is already being used to grow the Clean Nest Homes client base. Going forward, Clean Nest Homes will look to bring elements of the new brand identity into a new office space, and continue to grow into its new identity.