“This is the brand identity logo designed by Chicago-based designer Jinming Gao for the online architectural community “Aeon.” Aeon is a multidisciplinary design team that collaborates with partners, brands, and co-creators from around the world. Their mission is to create new relevance in fields such as architecture, 3D modeling, and cryptocurrency, thereby shaping the digital world for aspiring architects. The primary audience for this platform consists of creative professionals in the fields of architecture and design.

Jinming Gao conducted font design for the name “Aeon” to create the brand logo. The inspiration behind the design stems from the essential nature of bricks in building construction. He integrated the four letters of “Aeon” into different types of bricks. As they interact and stack together, they form a cohesive whole, much like the users within the community. The distinct works and personalities of the community members collectively determine the platform’s final appearance, highlighting the diversity that is indispensable. Furthermore, the visual language of the logo emphasizes the foundation of the architectural platform.

Jinming Gao places great importance on the practical usability of the logo. This logo is designed to be separable, offering limitless possibilities in its application. Each individual letter can be used independently, providing substantial flexibility for various items under different conditions while maintaining visual consistency. Such a design not only aids in establishing brand recognition but also underscores the platform’s diversity and innovation.”