IIn 2023, we embarked on a thrilling journey to design a brand identity for a brand-new print studio in London. This project aimed to create a unique visual identity that encapsulated the studio’s vision and values. Our objectives included setting the studio apart in a competitive market, telling a visual story of its creativity and innovation, and ensuring the brand identity’s versatility.

The design concept was inspired by modern trends and aimed to strike a balance between tradition and innovation. The primary colour was a vibrant orange, symbolising creativity, enthusiasm, and the timeless ink used in printmaking. This was complemented by a deep charcoal gray, signifying the studio’s connection to the rich tradition of printing.

The typography was chosen to complement the custom typeface in the logo. A bold sans-serif font was used for headings, conveying strength and modernity, while a clean, legible font was employed for body text, ensuring readability across various applications.

The imagery was carefully selected to reflect the studio’s commitment to creative expression. Curated photographs showcased the studio’s works, the printing process, and the artists and designers behind the scenes, telling the visual story of the studio’s creativity and innovation.

The brand identity was applied across stationery, marketing materials, a dynamic website, prominent signage, and product packaging. Comprehensive brand guidelines were established to maintain consistency.

This project marked the birth of a vibrant brand identity for a new print studio, seamlessly merging tradition with contemporary design, and setting the stage for its journey in the London creative community.